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Commerce minister defends her controversial livestream durian sales campaign

Commerce minister defends her controversial livestream durian sales campaign

21 Sept 05:41 Key points summarised by AI
  • Commerce Minister Suphajee Suthumpun defended her controversial livestream durian sale, which, despite attracting 800,000 viewers and 200,000 orders, faced criticism for its 100 baht per fruit price point.
  • The Minister explained the campaign was a proactive strategy to mitigate an impending durian oversupply, smaller fruit sizes due to weather, cautious consumer spending, and rising transport costs.
  • The ministry is actively promoting domestic consumption of affordable "Super Small Durian" and exploring new export markets like South Korea, India, and UAE, alongside new transport routes, to build a more robust market mechanism.
  • Despite grower feedback that the 100 baht/fruit price is unrealistic, the Minister affirmed her commitment to creating a new market mechanism and stimulating demand, accepting current criticism to safeguard farmers' future.
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