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NIA joins with Chulalongkorn to initiate wellness economy value chain

NIA joins with Chulalongkorn to initiate wellness economy value chain

14 Sept 04:59 Key points summarised by AI
  • The National Innovation Agency (NIA) and Chulalongkorn University have partnered to establish a comprehensive value chain, aiming to significantly develop Thailand's wellness economy.
  • A two-year project, backed by 450 million baht from NIA, will fund 6 pilot networks, enhance product and service standards, and support wellness innovation, targeting a market value increase to 2.5 billion baht.
  • The initiative emphasizes integrating scientific research, clinical data, and a customer-centric approach, while experts advocate for consistent government policies and improved public-private sector integration to maximize growth potential.
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