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DBD promotes Thai herbs in the global wellness market

DBD promotes Thai herbs in the global wellness market

11 Sept 06:29 Key points summarised by AI
  • The Department of Business Development (DBD) is promoting Thai herbs as high-value lifestyle and wellness products, aiming to position Thailand as the 'ASEAN Herbal Hub' amid a booming global health trend.
  • Thai herbs, recognized for quality due to rich biodiversity and local wisdom, drive a domestic market worth tens of billions of baht annually with substantial global expansion potential.
  • The DBD is rebranding herbs as modern commodities through upgraded marketing, product design, and initiatives like 'Herb of the Year' and 'Herb in the City' to integrate them into creative economies and wellness tourism.
  • Under the 'THINK Wellness, THINK Thai Herb' campaign, the department is backing 15 selected 'Herbal Champions' for development into premium, high-value products to compete in the fast-growing global wellness market.
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