DBD promotes Thai herbs in the global wellness market
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DBD promotes Thai herbs in the global wellness market
11 Sept 06:29Key points summarised by AI
The Department of Business Development (DBD) is promoting Thai herbs as high-value lifestyle and wellness products, aiming to position Thailand as the 'ASEAN Herbal Hub' amid a booming global health trend.
Thai herbs, recognized for quality due to rich biodiversity and local wisdom, drive a domestic market worth tens of billions of baht annually with substantial global expansion potential.
The DBD is rebranding herbs as modern commodities through upgraded marketing, product design, and initiatives like 'Herb of the Year' and 'Herb in the City' to integrate them into creative economies and wellness tourism.
Under the 'THINK Wellness, THINK Thai Herb' campaign, the department is backing 15 selected 'Herbal Champions' for development into premium, high-value products to compete in the fast-growing global wellness market.
Thailand's Education Ministry is implementing a four-pronged strategy to address its students' below-average performance in PISA 2025 and tackle significant educational inequality.
The plan prioritizes closing performance gaps by increasing funding for small and low-income schools, overhauling the curriculum to foster critical thinking, and adopting a data-driven management system to reduce teacher workload.
Key initiatives include enhancing school safety, combating cyberbullying, and expanding mental health support through peer-to-peer networks, recognizing the severe impact of distress on academic performance.
An education expert advises verifying if PISA improvements stem from structural changes, advocating for a revived STEM curriculum with practical 'learn by doing' methods, and urging bureaucratic reform to link teacher evaluations to student development.