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Viral ‘squishy’ and ‘slime’ craze drives Sampheng retail boom

Viral ‘squishy’ and ‘slime’ craze drives Sampheng retail boom

11 Sept 09:09 Key points summarised by AI
  • Viral social media reviews from influencers and celebrities are fueling a surging demand for 'squishy' and 'slime' toys, revitalizing Bangkok's historic Sampheng Market.
  • The craze attracts diverse crowds, including young working professionals fulfilling childhood desires and collectors seeking rare, high-value items, driving late-night market activity.
  • Vendors capitalize on the trend with accessible imported and self-branded items, sustaining sales growth and boosting the wider Sampheng area's nighttime wholesale economy through increased foot traffic.
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