Thai PBS Thai PBS
Thailand aims for 33m visitors under new 'quality tourism' strategy

Thailand aims for 33m visitors under new 'quality tourism' strategy

20 Sept 02:15 Key points summarised by AI
  • Thailand is repositioning its tourism strategy from volume to value, targeting high-spending tourists to ensure economic benefits reach local communities nationwide.
  • The country aims to exceed 33.2 million foreign arrivals by the end of 2026, building on 14.03 million visitors in the first five months and demonstrating resilience in its hospitality sector.
  • Samui Island, voted 'Best Island 2026,' exemplifies this premium push, attracting over a million foreign holidaymakers in Q1 2026 and generating significant revenue from high-value markets.
  • Future plans include collaborating with stakeholders to roll out international festivals and events, promoting wellness, sports, community-based, and cultural tourism to upgrade emerging destinations.
Read full article
Travel & Tourism 1/1
Skip > Skip >