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Floral garlands go viral
AI In-brief 22 Sept 16:46

Floral garlands go viral

  • Traditional Thai floral garlands (Phuang Malai) are making a viral comeback as trendy hair accessories, set for popularity in 2026.
  • Once symbols of religious devotion and gratitude, these culturally significant garlands are now trending across social media platforms like TikTok and Instagram.
  • The fashion echoes ancient Thai royalty, who historically adorned high hairstyles with similar fresh flower ornaments, known as 'Phra Kiao'.
  • This viral trend originates from Pak Khlong Talat, Bangkok's historic flower market, a popular destination for younger generations.
  • The resurgence underscores how Gen Z is reinterpreting traditional ceremonial items into contemporary fashion statements.
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