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Floral garlands go viral

Today 16:46Key points summarised by AI

Traditional Thai floral garlands (Phuang Malai) are making a viral comeback as trendy hair accessories, set for popularity in 2026.
Once symbols of religious devotion and gratitude, these culturally significant garlands are now trending across social media platforms like TikTok and Instagram.
The fashion echoes ancient Thai royalty, who historically adorned high hairstyles with similar fresh flower ornaments, known as 'Phra Kiao'.
This viral trend originates from Pak Khlong Talat, Bangkok's historic flower market, a popular destination for younger generations.
The resurgence underscores how Gen Z is reinterpreting traditional ceremonial items into contemporary fashion statements.