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Thai ice cream exports rise as global demand grows

Thai ice cream exports rise as global demand grows

Today 13:18 Key points summarised by AI
  • Thailand has emerged as Asia's leading ice cream exporter and the world's 12th-largest, with exports reaching US$136 million last year, securing 1.9% of the global market.
  • Key Asian importers of Thai ice cream include Malaysia, Singapore, the Philippines, Vietnam, and South Korea, highlighting strong regional demand.
  • The domestic market is projected to grow by 4% this year, while global trends emphasize product innovation, influencer marketing, and health-conscious options.
  • Local ice cream operators are encouraged to adapt marketing strategies, innovate products, create distinctive brands, and leverage social media to sustain growth in evolving markets.
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