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Vegetarian festival spending to hit 6-year high of ฿46.9bn

Vegetarian festival spending to hit 6-year high of ฿46.9bn

Today 10:26 Key points summarised by AI
  • The upcoming vegetarian festival is projected to reach a six-year high in spending, totaling ฿46.91 billion, despite an anticipated 11-year low in overall participant numbers.
  • This spending surge is primarily fueled by higher food prices and a significant 7% year-on-year increase in average spending per person, reaching a record ฿5,576.
  • Consumer behavior is evolving, with fewer people observing the strict 10-day diet; however, a growing interest in plant-based trends, health, and merit-making continues to drive festival turnover.
  • Despite economic concerns and expensive food deterring some participation, government stimulus measures like 'Thai Chuay Thai Plus' are helping to bolster sales and mitigate economic pressure for businesses.
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