Thailand’s brinksmanship in securing broadcast rights for past World Cups
For more than three decades people in Thailand people have been able to enjoy the biggest football competition in the World live on TV, with deals between the Kingdom and FIFA having been made by governments and the private sector. This year’s tournament sees Jasmine International Plc (JAS), which owns the English Premier League broadcast rights in Thailand, secure the World Cup 2026 exclusive live broadcasts in Thailand, putting an end to many months of uncertainty. The deal was done just a...
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Thailand’s brinksmanship in securing broadcast rights for past World Cups
For more than three decades people in Thailand people have been able to enjoy the biggest football competition in the World live on TV, with deals between the Kingdom and FIFA having been made by governments and the private sector. This year’s tournament sees Jasmine International Plc (JAS), which owns the English Premier League broadcast rights in Thailand, secure the World Cup 2026 exclusive live broadcasts in Thailand, putting an end to many months of uncertainty. The deal was done just a...